Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices continue to increase,
attention is shifting toward free streaming platforms.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Thanks to mobile and tablet accessibility,
the user base grew rapidly.
Especially as people spent more time at home during COVID-19,
streaming consumption surged.
Pros and cons click here of OTT usage
OTT allows users to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
Of course, drawbacks exist.
Growing costs create frustration for users.
Recently, complaints about rising fees have become more common.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Users can watch movies and shows without financial burden.
Ad-based streaming models are expanding.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
To wrap things up
As OTT subscription fees rise, interest in free streaming continues to grow.
Comparing services and choosing what fits your lifestyle can be enjoyable.
Content consumption will keep evolving.